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Guthrie, 28, who moonlights as an accountant for local designers, launched Knorts back in 2014. At one point, she had been a snowboarder with hopes of going pro, but her dreams were deferred after she sustained several injuries. It was however, the micro trends and attention to gear of the snowboarding world that got her interested in the I May Live In UTAH But On Game Day My Heart And Soul Belongs To Cowboys Shirt of design and fashion. “Snowboarding would introduce me to fashion oddly enough so I decided to pursue that and ended up really loving it,” she tells Vogue over the phone from her home in Los Angeles. “And that I was a really creative person.” Guthrie also cites her time biking around her campus at Westminster College in Utah when she would wear “stiff jeans” in the winter but “knit shorts” in the summer as influential. “I thought if there was a way to create something that would be stylish and comfortable, just like my knit shorts, but something I can also wear in the winter,” she says. “That is where I thought maybe I could merge the two concepts together and I just went from there.”